Benefit
Brand Film
Benefit Rebrand Launch Video - Igniting Excitement Through Motion
Client: Benefit Cosmetics
Agency Partner: Collins
Deliverable: Brand Launch Video
Audience: Internal Leadership + Executive Team
APPROACH
I collaborated closely with Benefit’s in-house creative team to translate the rebrand into a visually compelling narrative. The creative strategy centered around three pillars:
Highlight the new visual language, showcasing the redesigned identity through expressive motion.
Build emotional energy, crafting a story that connected leadership to the “why” behind the change.
Create a launch moment , designed to captivate from the very first second and leave a lasting impression.
Every transition, motion cue, and visual reveal was carefully designed to elevate the new brand world and mirror the confidence and playfulness of Benefit’s identity.
The Outcome
The final video debuted as the opening moment of the rebrand event, setting the tone for everything that followed. It successfully:
Captured the essence of the rebrand in a way that was both strategic and emotionally resonant.
Sparked excitement across leadership and internal teams.
Positioned the new identity as a bold step forward for the company’s future.
This project is a prime example of how motion design can be used as a storytelling tool to launch brand transformations with energy, clarity, and impact.